So it’s been a few years since we’ve seen a new logo for apple and I think it’s time for a refresh. The monochrome logo has been effective, but it seems as though the plain white “glassy” logo is becoming too cliche. I’d love to see them bring back a new 2010 version of the rainbow logo.

My guess though? We’ll never see anything like the rainbow logo again from Apple. At least not while Steve is still involved. It’s not “minimalist” enough. You’ve got to admit though, that this has some potential. I guess I’m not taking into account the millions of dollars they’d have to spend to rebrand all the Apple stores, billboards, and merchandize. In the meantime, I suppose this will do.